Ahlstrom Beverages
Brief
Ahlstrom is a global leader in fiber-based materials, providing high-quality filter papers and sustainable packaging solutions for the tea and coffee industry. Their products, including compostable and biodegradable materials, are used in tea bags, coffee filters, and single-serve pods. They support both premium and commercial brands with innovative, sustainable offerings. SBP were tasked with creating a campaign to promote the benefits of their products.
Deliverables
The campaign, designed to promote sustainability and eco-friendly practices for both tea and coffee products. Key messages centered on green credentials and were conveyed through eye-catching, visually distinct designs. The straplines “Make every tea a green tea” for tea and “Great Taste with Less Waste” for coffee were integrated into a unified illustrative style.
This consistent look was applied across all assets to create a cohesive brand image. The campaign employed a multi-channel strategy, leveraging various platforms to effectively communicate its environmental focus while appealing to consumers through engaging and memorable visuals.
