Embark Group Brand
Brief
Embark Group is a UK-based financial services company specialising in retirement solutions, investment platforms, and financial technology. They offer a range of services, including self-invested personal pensions and general investment accounts. The company serves individual investors, financial advisors, and institutional clients, providing technology-driven, cost-efficient platforms. It has grown through acquisitions of smaller providers, expanding its presence in the wealth management sector.
Deliverables
SBP was commissioned to create a brand where delivery is centred around innovation, efficiency, and accessibility in financial services.
Embark Group’s logo, built around the Chevron icon, is supported by a comprehensive set of corporate identity guidelines. These guidelines ensure consistent application of the logo and brand elements across all sub-brands, maintaining a unified visual identity. They cover typography, colour schemes, and imagery, reinforcing Embark’s core values of progress, innovation, and client guidance.
