Fenway Cannabis Co
Brief
Fenway Cannabis Co, based in Massachusetts, USA, is a premium cannabis cultivator known for its cutting-edge facility and award-winning selection of unique strains. The team carefully tends each plant from seed to harvest, ensuring high-quality through small-batch production and hand-finishing. Committed to community well-being, Fenway Cannabis promotes diversity, education, and engagement, aiming to uplift and strengthen the neighbourhoods it serves.
Deliverables
SBP was tasked with creating a distinctive brand for FCCo, aiming to stand out in the fast-growing and competitive U.S. cannabis market. With a retail outlet located next to Fenway Park, home of the Boston Red Sox, the client sought a design that fused the timeless appeal of classic baseball iconography, but with a modern twist, positioning FCCo as a premium brand while highlighting its commitment to engage with the community and change public misconceptions about the product through transparency and education.
The flower motif, featuring interlocking petals, not only represents the cannabis product but also symbolises unity and connection with the local community. This thoughtful design effectively merges product identity with community values, creating a brand that resonates with both customers and the neighbourhood.
