GROW Brand
Brief
GROW, an innovative U.S. retail brand, revolutionises the cannabis experience with a ground breaking bricks-and-mortar concept. Seamlessly blending art exhibition space, a cutting-edge cannabis dispensary, and a lush market garden, GROW becomes a narrative-rich venue. It tells a story of elevated retail, merging aesthetics, education, and the finest cannabis products, setting a new standard in the industry.
Deliverables
The GROW brand is a visual testament to vitality and progress. The open and friendly lettering, notably the stylised brackets forming the letter O, mirrors the versatile nature of the space. The icon, a symbol of new growth, captures the essence of dynamism. This modern and confident design mirrors GROW’s dedication to flourishing and thriving in the dynamic business landscape.
The bracketed element in the logo serves as a versatile canvas accommodating iconography representative of each facet of the business. Currently, it includes symbols for the Dispensary, Gallery, and Market Garden, seamlessly integrating visual cues that capture the essence of GROW’s diverse offerings. This thoughtful design approach adds depth and clarity to the brand’s identity, reinforcing its multifaceted presence in the market.
