Swanston Farm
Brief
Nestled against the imposing slopes of the Pentland Hills just outside Edinburgh, Swanston Farm remains a working farm while also hosting a diverse range of businesses including a golf club, brasserie, equestrian centre, holiday cottages, and offices. SBP was tasked with creating a new brand identity that unites these different strands under one cohesive umbrella, while allowing each to retain its own distinct character and individuality.
Deliverables
The new brand identity takes inspiration from the iconic Swanston Clubhouse, set against the backdrop of the Pentland Hills. The logo reflects this connection, with banded colour combinations used to differentiate each strand of the business. The identity is applied consistently across the website, stationery, and advertising, creating a cohesive yet flexible brand system.
