{"id":1741,"date":"2023-05-09T10:50:11","date_gmt":"2023-05-09T10:50:11","guid":{"rendered":"https:\/\/sbp-creative.com\/?post_type=avada_portfolio&p=1741"},"modified":"2023-10-09T16:29:25","modified_gmt":"2023-10-09T16:29:25","slug":"scotia","status":"publish","type":"avada_portfolio","link":"https:\/\/sbp-creative.com\/portfolio-items\/scotia\/","title":{"rendered":"Scotia Security"},"content":{"rendered":"

Scotia Security<\/h2><\/div><\/div><\/div><\/div><\/div>
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Brief<\/h3><\/div>
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Scotia Security<\/strong> operates globally in a highly competitive, challenging and evolving market \u2013 designing, manufacturing and installing physical security and fraud prevention for the banking and ATM industries.<\/p>\n

Successful for over 40 years, embracing and championing new technologies enabled Scotia Security to bring pioneering products to the global market \u2013 bringing diversification into new areas and with it a need to develop a future-proof brand architecture.<\/p>\n

In parallel a brand refresh was to be undertaken to modernise the visual appearance, and revisit the key messaging. A brand exploration session unveiled the vision that Scotia Security should become the benchmark for the industry.<\/p>\n<\/div>

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Deliverables<\/h3><\/div>
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The updated logo and brand mark therefore had to convey strength, modernity, & trust and have an imposing presence.The strapline \u2018Secure by Innovation\u2019 was developed to both encapsulate the pioneering nature and reinforce the market leading credentials.<\/p>\n

Visually, a new style of photography was used to create a high-tech,innovative look combined with infographic product demonstrations. A new website was built with clearer user journeys and incorporating the brand architecture through the product range, allowing for future innovations to be added with relative ease.<\/p>\n

The branding was extended into stationery, presentations, company clothing, van livery and head-office signage with SBP designing, producing and installing as required.<\/p>\n<\/div>

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Brand Development<\/span> <\/span>
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Website Design<\/span> <\/span>
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Web Development<\/span> <\/span>
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Photography & Art Direction<\/span> <\/span>
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Brochure Design<\/span> <\/span>
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<\/i>View Website<\/span><\/a><\/div><\/div><\/div>
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