{"id":1798,"date":"2023-10-09T16:14:33","date_gmt":"2023-10-09T16:14:33","guid":{"rendered":"https:\/\/sbp-creative.com\/?post_type=avada_portfolio&p=1798"},"modified":"2023-10-13T18:25:01","modified_gmt":"2023-10-13T18:25:01","slug":"scottish-cycling","status":"publish","type":"avada_portfolio","link":"https:\/\/sbp-creative.com\/portfolio-items\/scottish-cycling\/","title":{"rendered":"Scottish Cycling"},"content":{"rendered":"

Scottish Cycling<\/h2><\/div><\/div><\/div><\/div><\/div>
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Brief<\/h3><\/div>
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Rock Up & Ride<\/strong> is a series of fun, free and easy to access fully inclusive sessions aimed at children aged 7-14 years. These sessions link directly to cycling clubs, aimed at delivering a long-term, sustainable increase in cycling activity and subsequent behavioural change.<\/p>\n

SBP were commissioned to create a brand identity for the initiative and produce a supporting activity book to provide a variety of information and activities.<\/p>\n<\/div>

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Deliverables<\/h3><\/div>
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The booklets offer a diverse range of cycling skills, knowledge, maintenance tips, and entertaining challenges to enhance the biking experience. Faced with photography limitations, an illustrative design was adopted, complemented by a unique icon set. Integrating multimedia, QR codes in the print version and interactive links in the digital version connect users to relevant YouTube videos and web pages.<\/p>\n

These booklets have gained immense popularity, prompting the creation of editions tailored for both adults and families, proving their effectiveness in catering to a broad audience of cycling enthusiasts.<\/p>\n<\/div>

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Brand Development<\/span> <\/span>
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Brochure Design<\/span> <\/span>
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Production Management<\/span> <\/span>
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Illustration & Art Direction<\/span> <\/span>
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