With such a wealth of reference material it was quite a task to strike a balance between the historical and modern aspects of the house. Referencing the history, we first created a brand identity developed from a shield motif that was found on stonework in the grounds, and was believed to be the crest of the Wardlaws – one-time owners of the house.
The concept of ‘The Story so Far – The Next Chapter is Yours’ was carried through the brochure. A timeline runs across the top of each spread, while the pages deliver the proposition through a combination of lavish photography, creative copy and attention grabbing infographics.
It was important that the brochure should reflect the values and presence of the house. This was achieved with a design-led, innovative approach – adding print finishes such as black foil embossing, French folds and throw-out pages – sewn into a matt black cover using a brilliant magenta thread. This created a beautiful, lavish and unique brochure.